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Elaine Moore

Tech Comment Editor

Elaine Moore is Tech comment editor at the Financial Times. Previously, she was deputy editor of the FT’s Lex column and wrote commentary on the technology industry from the San Francisco bureau. Prior to this she covered global government debt from London, with a particular focus on the debt crisis in Greece, Ukraine and Venezuela.
Email Elaine Moore @ElaineDMoore  on Twitter (link opens in a new browser window)
  • Wednesday, 1 January, 2025
    Media
    One hundred million fans cannot make you famous

    Mass, cross-generational audiences have disappeared and even MrBeast can’t find them

    A glittery, fizzing star dissolves in a glass of water, and a blister pack of other star capsules sits beside the glass
  • Thursday, 26 December, 2024
    ReviewNon-Fiction
    Emily Nussbaum’s Cue the Sun! — reality TV bites

    An exploration of the history and legacy of this manipulative genre manages to navigate the silly and the serious

    A man with a red suitcase walks through the street
  • Tuesday, 24 December, 2024
    Artificial intelligence
    Year in a word: Slop

    AI could build a better future — but not without proliferating spam-like, low-grade content first

    Montage image of the word ‘slop’ and an animated person whose face is green and pixelated
  • Wednesday, 4 December, 2024
    Employment
    Blame AI for your gruelling job interview

    Efforts to push back against unsuitable mass applications are turning a dispiriting situation into a miserable one

    Andy Carter illustration of an applicant sat in front of rows of interviewers set up one behind the other
  • Thursday, 21 November, 2024
    FT CollectionsAI Exchange
    Otter.ai’s Sam Liang: We can unlock valuable data from meetings and conversations

    Co-founder of transcription start-up reckons we can even let avatars take our place in work interactions

  • Saturday, 2 November, 2024
    Gaming
    Man vs machinima: can video games ever be art?

    The uncanny semi-reality of computer-generated worlds is producing a new form of filmmaking

    A still from Grand Theft Hamlet
  • Tuesday, 15 October, 2024
    Social affairs
    The sperm donor bros of tech

    Genetic largesse from some of Silicon Valley’s elite appears to be a mix of narcissism, altruism and dreams of immortality

    Ewan White illustration of many Lego figures lined up wearing white clothes on a blue background
  • Wednesday, 9 October, 2024
    Technology sector
    Google break-up could turn Big Tech into Medium Tech

    The DoJ’s recommendations show how far the government is willing to go to shift the balance of power

    A view of the outside of Google’s headquarters
  • Friday, 13 September, 2024
    ReviewNon-Fiction
    Meditations for Mortals by Oliver Burkeman — time to embrace our imperfections?

    In his follow-up to the bestselling ‘Four Thousand Weeks’, the writer aims to unshackle us from the never-ending dream of life improvement

    A man in a black T-shirt writes on a board on a wall
  • Tuesday, 27 August, 2024
    Artificial intelligence
    Using fear to sell AI is a bad idea

    Constant warnings about the technology’s power primes early users for disappointment

    AI generated cityscape
  • Tuesday, 13 August, 2024
    Technology sector
    Digital meatballs and the rise of branded games

    A virtual Ikea store without any products might seem like good advertising — but is it fun for the consumer?

    A hand holds up a plate of pixelated food
  • Tuesday, 2 July, 2024
    Technology sector
    Forget radical honesty — Big Tech revisits its corporate culture

    As the sector ages, markers of traditional hierarchy are creeping in

    Google software engineer Amanda Camp demonstrates using the climbing wall during the grand opening of Google Kirkland October 28, 2009
  • Sunday, 23 June, 2024
    Technology sector
    Forget privacy, young internet users want to be tracked

    Make sure you know the etiquette if you keep tabs on friends and family

    Ben Hickey illustration of two apps on a screen of a mobile phone spying on the other apps
  • Friday, 7 June, 2024
    Person in the News
    Jensen Huang, Nvidia’s ‘Napoleon’ sees the chip company soar

    As its market value rose above $3tn for the first time, one of the last founder-CEOs remains firmly in control

    Joe Cummings illustration of Person in the News Jensen Huang.
  • Friday, 17 May, 2024
    LexArtificial intelligence
    The Lex Newsletter: OpenAI and the case for techno-optimism Premium content

    Trust in tech may have declined but demand for its services and shares is at an all-time high

    A view of the Golden Gate Bridge and Presidio park in San Francisco
  • Friday, 26 April, 2024
    LexArtificial intelligence
    The Lex Newsletter: AI spending plans are spooking the market Premium content

    Microsoft is the company showing most tangible proof of AI revenue generation from hefty investments

    An image of the Earth, green grass and skyscrapers against a bright blue sky in an example of the Frutiger Aero design aesthetic
  • Sunday, 21 April, 2024
    Technology sector
    Why we can’t stop staring at our own faces online

    The rise in video calls has birthed a whole new set of problems for tech companies — and us

    Ben Hickey illustration of a screen of video call with many mini screens of call participants on it
  • Friday, 12 April, 2024
    LexAmazon.com
    The Lex Newsletter: Amazon is a $2tn stock Premium content

    Broad focus on costs has found favour in markets, pushing shares up almost 90% in past 12 months

    An employee enters an Amazon Fresh store in California
  • Friday, 22 March, 2024
    LexNvidia
    The Lex Newsletter: Jensen Huang is in his champion Era Premium content

    Despite the abundance of new products on show, Nvidia did not explain where AI would go from here

    Crowds at Nvidia’s developer conference
  • Friday, 15 March, 2024
    Slack Technologies Inc
    Chat apps have conquered office life — is that a good thing?

    Slack may have lost its lustre but messaging in the workplace isn’t going anywhere

    A computer with a Slack logo and other notifications
  • Friday, 15 March, 2024
    Reddit Inc
    Reddit removes CEO pay incentives in signal of reduced hopes for IPO

    Social media company cancels Steve Huffman’s performance awards based on hitting $25bn market value

    A montage showing the Reddit logo and an image of Steve Huffman
  • Friday, 8 March, 2024
    LexBig Tech
    The Lex Newsletter: Even in Silicon Valley, chief executive pay is a touchy subject Premium content

    Investors often struggle to assess the rewards on offer to bosses, not helped by a lack of consensus on targets

    Montage of Meta’s logo, Mark Zuckerberg and phone screens showing the logos for Facebook and Instagram
  • Sunday, 25 February, 2024
    Media
    Despite existential crisis, new media start-ups keep coming

    Lay-offs dominate in the sector, but fresh ideas are there as well

    Ben Hickey illustration of cracked, dry land with a red flower growing in the middle
  • Friday, 9 February, 2024
    LexArtificial intelligence
    The Lex Newsletter: AI hits the top line  Premium content

    Artificial intelligence is now helping to boost the sales — as well as share prices — of tech companies

    Arm’s logo
  • Saturday, 20 January, 2024
    Social affairs
    Goodbye to the era of the professional spouse

    There are not many jobs left in which people are expected to appear, smiling and waving, by their partner’s side

    Michelle Obama, Melania Trump and Victoria Starmer
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