Kit Kat, Louis Vuitton, and McDonald’s are among the companies attracted to rising awareness around the sport
German sportswear giant says long-running investigation unlikely to have ‘any significant financial impact’
High Court judge says consumers can distinguish between three and four stripes
The question now is no longer how quickly can the German company recover but how long can it keep up the momentum
German sportswear group to make further charity donation after agreeing deal with controversial rapper
CT scans reveal the technology propelling record-breaking long-distance runners
Model was promoting shoes linked with 1972 Olympics during which 11 Israeli team members were killed in terror attack
Thom Browne and German sportswear brand in fresh logo battle
German sportswear brand increases profit outlook for second time in three months
Sportswear maker is still investigating a whistleblower’s anonymous allegations of embezzlement
The classic Adidas sneaker has had a rough time of late. One fanatic wonders what to wear next
Senior managers accused of receiving millions of euros in kickbacks
A behind-the-scenes look at the work of Rutherford Hall, critical communications strategist
Chief executive says market could ‘overheat’ and suggests rival Nike overpaid in its German football sponsorship deal
German group secured over €500mn of orders in online sale after severing ties with Kanye West following antisemitic remarks
Plus, Nike vs Adidas and Amazon’s sports media bet
US rival Nike will become main supplier of kits in 2027
World’s second-largest sportswear brand expects boost from key market as it battles US slowdown
The German sportswear brand is expected to report a profit despite the Yeezy debacle
Billionaire says options for OCI Group include selling off all assets and turning it into cash shell for new acquisitions
The German brand cannot just rely on collaborations and sporting heritage to drive sales of its sneakers
Sportswear brand raises full-year outlook again after breaking partnership with controversial rapper a year ago
The debacle over the abortive tie up between Adidas and Kanye West points to a broader need for disclosure
Bjørn Gulden tells podcast that it was ‘unfortunate’ that scandal over controversial rapper ended brand partnership
Second batch of remaining stock from group’s collaboration with Kanye West set to be sold this month
