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Advertising Standards Authority UK

  • Wednesday, 8 January, 2025
    UK watchdog bans adverts featuring burning dollars

    Posters from Islamic finance start-up Wahed Invest likely to cause ‘serious offence’, rules ASA

    Poster showing Ismail ibn Musa Menk, left, and Khabib Nurmagomedov pointing up as burning US banknotes fall, next to the caption ‘Join the Money Revolution’
  • Wednesday, 6 November, 2024
    Eurostar International Ltd
    Eurostar £39 ticket adverts banned by UK watchdog for second time

    Advertising Standards Authority said no evidence enough seats available for purchase at cheap fare during promotion

    Eurostar trains are seen on empty platforms at St Pancras station in London
  • Friday, 10 May, 2024
    Watches & Jewellery
    Lab-grown diamonds come under the spotlight

    Jewellery brands are facing action from trade and advertising watchdogs over their product descriptions

  • Thursday, 8 February, 2024
    Advertising
    UK advertising watchdog turns to AI to help police ‘dodgy’ green claims

    Automated tools in marketing could amplify unverified climate buzzwords for products, says head of ASA

    Brewdog advert mentioning carbon
  • Wednesday, 7 February, 2024
    Ads from BMW, MG and TfL banned by UK watchdog over green claims

    ASA says details about electric vehicles and capital’s Ulez pollution zone need to be more specific

    Ulez street sign
  • Wednesday, 3 January, 2024
    Eurostar International Ltd
    Eurostar censured by UK watchdog over cheap seats promotion

    Cross-channel train operator offered a ‘very small percentage’ of fares at £39, says advertising regulator

    Passengers walk past a Eurostar train
  • Friday, 22 December, 2023
    Climate change
    UK advertising watchdog bans Equinor from repeating green claims

    Norway’s state-backed energy company falls foul by overstating environmental credentials

    A natural gas platform, operated by Equinor in the North Sea
  • Wednesday, 6 December, 2023
    Airlines
    UK watchdog bans adverts by 3 airlines over ‘misleading’ green claims

    Ads on Google by Air France, Lufthansa and Etihad found to have breached advertising code

    A Lufthansa jet takes off from Munich
  • Tuesday, 13 June, 2023
    Anglian Water Group Ltd
    UK watchdog bans Anglian Water advert over sewage spill record

    Advert gave ‘misleading’ impression company was making ‘a positive overall environmental contribution’

    Waste water flows from a waste water outflow pipe at low tide on Pagham Beach in Bognor Regis, UK
  • Tuesday, 6 June, 2023
    Advertising
    UK watchdog bans Shell, Repsol and Petronas greenwashing ads

    Advertising Standards Authority finds oil and gas groups had misled public on climate benefits of their products

    Shell, Repsol and Petronas logos
  • Friday, 21 October, 2022
    Henry Mance
    A rare victory in the war on corporate eco-guff

    Greenwashing HSBC posters have fallen foul of advertising standards, but disingenuous business claims are everywhere

    Image of the HSBC advert, talking about its investment in climate finance and tree planting, on the side of a bus stop
  • Tuesday, 18 October, 2022
    HSBC Holdings PLC
    HSBC ads banned for misleading consumers about green credentials

    UK watchdog rules series publicising tree planting and net zero emissions plans failed to disclose fossil fuel financing

    An HSBC street advert poster in London
  • Friday, 17 June, 2022
    Helen Thomas
    Does the consumer world need to tone down the green talk, for its own good?

    There is a risk that, even as regulators crack down on greenwashing, consumers become more cynical

    Tesco’s Plant Chef burgers advert has been banned
  • Tuesday, 7 June, 2022
    Tesco PLC
    Tesco rebuked over greenwashing in adverts for plant-based food

    UK supermarket could not substantiate claims over products’ environmental impact, ASA watchdog rules

    A Tesco store sign
  • Wednesday, 2 March, 2022
    Advertising
    UK regulator says Floki Inu breached advertising standards

    Crypto token ads on London’s transport network ‘exploited consumers’ fears of missing out

  • Wednesday, 15 December, 2021
    Cat Rutter Pooley
    Crypto challenge needs more than an ad man’s touch

    The FCA will have to play a greater role in regulating digital currencies

    An ad on the London Underground promoting buying bitcoin on the Luno app
  • Wednesday, 15 December, 2021
    Cryptocurrencies
    UK advertising regulator issues rebukes to crypto industry

    ASA criticises leading players including Coinbase and eToro over misleading ads

  • Wednesday, 17 November, 2021
    Cryptocurrencies
    ‘Meme coin’ Floki Inu’s London marketing blitz probed by UK ad watchdog

    Capital’s government under rising pressure to set tighter rules for crypto promotions

    Floki Inu Crypto adverts on London Underground
  • Friday, 29 October, 2021
    LexCryptocurrencies
    Floki/cryptos: ad regulation should be more than a token gesture Premium content

    Consumers could easily assume the advertising of unregulated cryptos has cleared tough hurdles

    A Floxi advert on the London Underground
  • Friday, 9 July, 2021
    Cryptocurrencies
    UK advertising watchdog to crack down on misleading crypto marketing

    ASA identifies digital asset promotions as ‘red alert’ priority for oversight

    Advert for Bitcoin on a bus in London
  • Tuesday, 25 May, 2021
    Cryptocurrencies
    Luno forced to amend ‘misleading’ UK cryptocurrency adverts

    Watchdog says posters underplay risks of investing in volatile and largely unregulated digital assets

  • Wednesday, 18 December, 2019
    British American Tobacco PLC
    BAT banned from Instagram vape ads

    Regulator finds Vype brand’s Lily Allen posts broke rules on marketing nicotine products

    An in vitro scientist attaches Vype eStick and other e-cigarettes to an e-cigarette smoking machine at the British American Tobacco Plc research and development laboratories in Southampton, U.K., on Wednesday, Jan. 18, 2017. BAT, the maker of Lucky Strike and Pall Mall cigarettes, forecast earnings growth this year as it completes its purchase of Reynolds American Inc. and expands sales of a smoking alternative product across Japan to catch up with Philip Morris International Inc. Photographer: Luke MacGregor/Bloomberg
  • Tuesday, 27 August, 2019
    UK immigration
    Home Office advert banned for ‘misleading’ EU nationals

    Radio ad says EU citizens need only a passport or ID card to apply for settled status

    Downing Street has warned that freedom of movement for EU nationals would end immediately on October 31 if the UK left the bloc without a deal
  • Wednesday, 14 August, 2019
    Advertising
    Gender ad bans set ‘concerning’ precedent, say advertisers

    Criticism of watchdog’s decision under new stereotypes rules

    BEST QUALITY AVAILABLE EMBARGOED TO 0001 WEDNESDAY AUGUST 14 Undated handout screengrab issued by the Advertising Standards Authority (ASA) of Mondelez ad for Philadelphia soft cheese, showing a baby on a restaurant buffet conveyor belt while they were distracted by the food, which is to be banned under new gender stereotyping rules. PRESS ASSOCIATION Photo. Issue date: Wednesday August 14, 2019. Complainants said the ad perpetuated a harmful stereotype by suggesting that men were incapable of caring for children and would place them at risk as a result of their incompetence. See PA story CONSUMER Stereotypes. Photo credit should read: ASA/PA Wire NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.
  • Friday, 8 February, 2019
    Serious MoneyClaer Barrett
    Can Revolut really tell if I’ve bought a takeaway for one?

    Fintech firm’s advertising claims show huge volumes of personal data banks are sitting on

    Revolut Valentines Day advert - Money
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